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Who We Are

Who We Are

Our Mission

To elevate the member experience for the club industry.

Our Passion

We are passionate about helping those involved in the health and fitness club industry understand, appreciate and leverage the needs and wants of their respective audiences in delivering a uniquely differentiated and successful value proposition. Everything we do is driven by our belief that human connections are the longest lasting and most profitable.

Our Values

Excellence – We challenge ourselves to be the best and to deliver the best on behalf of our clients.
Innovation – We continuously seek to grow our knowledge and bring new ideas to fruition for our clients.
Passionate Execution – We are fanatical about providing quality solutions for our clients.
Numbers Driven – We leverage the data in bringing forth executable solutions for our clients.
Partnering for Success – We partner with our clients in their journey to greatness.

Our Tenets

Insight – Data can tell you a lot, but it can’t speak to you. We have the knowledge, instinct and experience to decode the numbers and tell you what your customers, members, employees and market are really saying.
Inspiration – Finding the intangible qualities that turn customers and members into brand fanatics, and employees into apostles, takes an empathy and passion you can only find here.
Impact – Our unique, human-focused approach has helped associations, clubs and investors across the globe reap the benefits of increased brand differentiation, customer and member loyalty, higher employee retention and productivity, and greater business profitability.

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