Boomers & Millennials – Cashing in on their Unique Purchasing Ideologies
In this whitepaper we bring forward insights from a talk we did at the recent IHRSA International Convention entitled “Boomers and Millennials – Cashing in on their Unique Purchasing Ideologies. The paper explores the values, purchasing behaviors and fitness behaviors unique to Boomers and Millennials then provides recommendations for health/fitness operators on how they might construct their businesses value proposition, as well as message that value proposition to generate appeal and purchase intent from Boomers and Millennials.
Published: March 21, 2017
Health Club Management Handbook 2017
This month we offer our readers the opportunity to download one of the most insightful publications on state of the state of the health and fitness industry published by ClubIntel strategic partner Health Club Management in the United Kingdom. The handbook brings forward the collective wisdom of the health and fitness industry’s leading minds. The handbook includes articles ranging from recent industry trends to informed predictions on what the fitness industry might expect in 2017.
Health Club Management is a leading global publication for the health and fitness industry based in the United Kingdom and a strategic partner of ClubIntel. Its readers include major operators, manufacturers, investors and suppliers around the world, and the magazine is distributed at all the leading industry events throughout the year, including IHRSA and FIBO.
ClubIntel would like to thank the team at Health Club Management for allowing us to make this publication available to our readers.
Published: February 14, 2017
The Year Ahead – Ten Predictions for the Fitness Industry in 2017
With our first White Paper of 2017, entitled The Year Ahead – Ten Predictions for the Fitness Industry in 2017, our goal is to lend an informed voice for the new fitness industry language of 2017. So it is with humility, and a touch of modern intellect, as Oscar Wilde said nearly two centuries ago, that we offer up our forecast on what the fitness industry might expect, or might not expect in 2017. You can download our ten predictions for the New Year by clicking here.
Published: January 5, 2017
2016 International Fitness Industry Trend Report – What’s All the Rage
The 2016 International Fitness Industry Trend Report – What’s All the Rage details over 90 global fitness trends across three categories (programming/training protocols and services, equipment and facilities and technology). The report provides insights into the adoption levels of each trend in 2016, as well as the absolute and relative growth rates for each trend over the past year and past three years.
Published: December 14, 2016
Lessons from Boutiques
essons from Boutiques, an article authored by ClubIntel, appears in the November/December issue of Health Club Management, an esteemed U.K. health and fitness industry publication. The article discusses what ClubIntel views as the business attributes that boutique fitness centers leverage that give them a unique competitive advantage in today’s highly competitive fitness business environment, and how other players in the industry could leverage these unique value proposition elements.
Published: November 17, 2016