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Whitepapers and Reports

An Industry at Risk – The Perils and Promises Inherent in the 4th Industrial Revolution Part I

In this whitepaper entitled “An Industry at Risk – The Perils and Promises Inherent in the 4th Industrial Revolution, the first in a two-part series we explore four storms of innovation that have changed the business landscape in other industries and are now positioned to do the same in the fitness industry. The forms storms we explore are: mobile apps, digital payment gateways and mobile wallets; digital middlemen, and streaming fitness content providers.

Published: February 15, 2018

2018 The Rollercoaster Ahead – 11 Prognostications for the Fitness Industry in 2018

In this whitepaper we lend an informed voice to forecast what we believe will be 11 trends and/or happenings that impact the fitness industry in 2018. Our prognostications have been constructed using two perspectives. First is on our study of of today’s socioeconomic, cultural, and technology trends. Second is our in-depth knowledge of fitness industry trends from 2017.

Published: January 8, 2018

2017 International Fitness Industry Trend Report – What’s All the Rage

The 2017 International Fitness Industry Trend Report – What’s All the Rage, is based on data solicited from fitness operators around the globe. The study is based on responses from over 1,300 respondents representing approximately 14,000 fitness clubs and studios in Asia, Europe, Latin America, North America and the African continent. The study provides insight into the adoption and growth of over 90 plus practices in programming, equipment, facilities and technology.

Published: December 2, 2017

State of the Fitness Studio Industry – Key Insights

The boutique fitness studio industry has evolved over the past five to seven years to become one of the most powerful storms of creative destruction in the fitness industry. It is seen by many in the traditional fitness industry as a David in the process of conquering a Goliath. In this whitepaper we focus on sharing a few observations on the state of the fitness studio industry as detailed in the Association of Fitness Studios’ (AFS) 2017 Fitness Studio Financial and Operating Benchmarking Report and IHRSA’s 2017 Health Club Consumer Report

Published: October 14, 2017

Trend Wisdom – Why Some Business Leaders Reap Success and Others Don’t

Trends are one of the quintessential truths of mankind, and one of the essential truths of capitalism. Trends can inform us of where the market is headed, what competitors are doing, what consumers are embracing, what business leaders are thinking, and what opportunities are there for the taking. In this article we explore the truths about trends and why its so important for business leaders to make trend observation a part of their leadership toolkit.

Published: September 16, 2017

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