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Whitepapers and Reports

The Year Ahead – Ten Predictions for the Fitness Industry in 2017

With our first White Paper of 2017, entitled The Year Ahead – Ten Predictions for the Fitness Industry in 2017, our goal is to lend an informed voice for the new fitness industry language of 2017. So it is with humility, and a touch of modern intellect, as Oscar Wilde said nearly two centuries ago, that we offer up our forecast on what the fitness industry might expect, or might not expect in 2017. You can download our ten predictions for the New Year by clicking here.

Published: January 5, 2017

2016 International Fitness Industry Trend Report – What’s All the Rage

The 2016 International Fitness Industry Trend Report – What’s All the Rage details over 90 global fitness trends across three categories (programming/training protocols and services, equipment and facilities and technology). The report provides insights into the adoption levels of each trend in 2016, as well as the absolute and relative growth rates for each trend over the past year and past three years.

Published: December 14, 2016

Lessons from Boutiques

essons from Boutiques, an article authored by ClubIntel, appears in the November/December issue of Health Club Management, an esteemed U.K. health and fitness industry publication. The article discusses what ClubIntel views as the business attributes that boutique fitness centers leverage that give them a unique competitive advantage in today’s highly competitive fitness business environment, and how other players in the industry could leverage these unique value proposition elements.

Published: November 17, 2016

Looking Back So We Can See Forward – Insights from the 2016 IHRSA Health Club Consumer Report

In this White Paper we share six insights we’ve identified as a result of our work analyzing and writing IHRSA’s 2016 Health Club Consumer Report. These six insights, while not earth shattering, are ones that we believe every health/fitness operator should know if they want their fitness business to thrive in the future.

Published: November 17, 2016

Competition – The Cutting Edge of Business

Henry Ford, founder of Ford Motor Company, said that competition was the keen cutting edge of business. His interpretation was competition drove businesses to improve their value proposition, enhance their business efficiency, and ultimately, generate temporary business monopolies.

Published: October 26, 2016

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