The Next Competitive Battleground – The Customer Experience
According to many of today’s business leaders, the next competitive battlefield for brands will revolve around the customer experience. Insights from Gartner, the world’s leading information technology research company, 64% of consumers indicate that the customer experience is more important than price when it comes to selecting a brand.
Today, and in the near future, having the most tangible offerings or the lowest price point won’t cut it; it’s the capacity to create memorable experiences that favorably trigger consumer emotions that will be the defining competitive advantage. In this whitepaper we offer a comprehensive discussion of what the Member Experience is, followed by an insightful overview of customer experience mapping, a process which can enable operators to stage memorable member experiences on a day-in and day-out basis.
Published: May 11, 2017
Stupefying Sameness or Blinding Differentiation
Today the fitness industry is mired in a stupefying sea of sameness where conformity and homogeneity are the norm. In this landscape of karaoke, being Different is what’s required to build a competitive advantage and sustainable success.
In this whitepaper we explore the complexities of sameness and differentiation; in particular we discuss in detail a tool called a Brand Health Study that businesses use to help them assess their level of sameness, or differentiation in the marketplace, then take that information to establish true sustainable differentiation.
Published: April 26, 2017
Boomers & Millennials – Cashing in on their Unique Purchasing Ideologies
In this whitepaper we bring forward insights from a talk we did at the recent IHRSA International Convention entitled “Boomers and Millennials – Cashing in on their Unique Purchasing Ideologies. The paper explores the values, purchasing behaviors and fitness behaviors unique to Boomers and Millennials then provides recommendations for health/fitness operators on how they might construct their businesses value proposition, as well as message that value proposition to generate appeal and purchase intent from Boomers and Millennials.
Published: March 21, 2017
Health Club Management Handbook 2017
This month we offer our readers the opportunity to download one of the most insightful publications on state of the state of the health and fitness industry published by ClubIntel strategic partner Health Club Management in the United Kingdom. The handbook brings forward the collective wisdom of the health and fitness industry’s leading minds. The handbook includes articles ranging from recent industry trends to informed predictions on what the fitness industry might expect in 2017.
Health Club Management is a leading global publication for the health and fitness industry based in the United Kingdom and a strategic partner of ClubIntel. Its readers include major operators, manufacturers, investors and suppliers around the world, and the magazine is distributed at all the leading industry events throughout the year, including IHRSA and FIBO.
ClubIntel would like to thank the team at Health Club Management for allowing us to make this publication available to our readers.
Published: February 14, 2017
The Year Ahead – Ten Predictions for the Fitness Industry in 2017
With our first White Paper of 2017, entitled The Year Ahead – Ten Predictions for the Fitness Industry in 2017, our goal is to lend an informed voice for the new fitness industry language of 2017. So it is with humility, and a touch of modern intellect, as Oscar Wilde said nearly two centuries ago, that we offer up our forecast on what the fitness industry might expect, or might not expect in 2017. You can download our ten predictions for the New Year by clicking here.
Published: January 5, 2017