Our unique, human-focused approach has helped associations, clubs and investors across the globe reap the benefits of increased brand differentiation, customer and member loyalty, higher employee retention and productivity and greater business profitability.
ClubIntel’s Impact Service Menu includes:
Brand Health Studies
In today’s hyper-competitive business environment, a brand is no longer what we tell the consumer it is. It is what consumers tell each other it represents. It’s the consumers that define whether a business holds a competitive advantage. Our brand health studies provide club management with clarity on how consumers view their brand in the context of the other brands they compete against. Using a blend of clue scanning, focus group sessions and surveys, we provide clubs with insight into the health of their brand, and more importantly, strategies for creating a unique and relevant value proposition that will give them a competitive edge in the marketplace.
Brand Promise Consulting
A brand is not a logo, not an image and not just a name; it’s a promise constructed on a relevant and differentiated value proposition. Building a competitive advantage that leads to ongoing success requires businesses flush out their brand promise to ensure it offers a platform for thriving in a competitive landscape. We provide services that allow a club, start-up or mature, to explore its value proposition and clarify its attitude, voice, purpose, and ultimately its promise, then message it to the marketplace to create competitive differentiation.
Business Concept Studies
Entrepreneurship is the engine of business growth. Innovative products and business models provide the platform for industry growth and the creation of personal wealth. Successful entrepreneurship requires more than an idea; it requires a deep understanding of the market and whether it can support a particular innovation. We provide entrepreneurs and investors the tools to assess the viability of their innovation. Using a blend of research methods, we measure an innovation’s depth of appeal; its value to the customer; its competitive strengths; its level of differentiation and consumer purchase intent for the innovation. As a result of this in-depth work, we are able to provide entrepreneurs and investors with insight into the market viability of their innovation and strategies for bring it to life.
Business Due Diligence
In a mature industry, such as the club business, where growth and survival are often dependent upon acquisition, consolidation or merger, owners need to understand more than just the financial metrics of a business before proceeding. We offer investors and owners the resources to explore the underlying dynamics of a club business ranging from its operational practices to the sentiments of its members to market perceptions of the business to financial benchmarking.
Change Management Consulting (Operational and Strategic)
Disruption, and therefore, change are the one constant in capitalism. A business’ ability to thrive in a disruptive climate requires a passion for change. We offer both operational and strategic consulting services that assist clubs and other businesses in managing the change process. We provide management with assistance in identifying the need for change and then provide the supportive resources to successfully guide management through the change process.
Employee Development Consulting
Research into what drives employee engagement and happiness shows that one of the top five drivers of employee engagement and happiness, and consequently, business profitability, is an employee team given the opportunity to grow professionally. We offer fitness associations the resources to create online professional development and certification programs for their members. For clubs, we offer the resources to build a proprietary in-house educational platform or create a series of educational workshops that will expand the professional competencies of their workforce.
Employee Experience Surveys and Focus Groups
Research shows that happy and engaged employees are critical to fostering member loyalty and driving business profitability. We offer customized surveys, along with focus group sessions that provide insight into the level of engagement and loyalty among businesses’ employees. Our goal is to provide management with insights and strategies to drive profitability by more effectively engaging employees and creating a happier workforce.
Member Experience Surveys and Focus Groups
Research shows that those businesses that generate the highest levels of customer engagement and loyalty are the same firms that are the most profitable. We assist clubs and related businesses in measuring the member/customer experience using proven approaches such as surveys and focus groups. Our customized surveys measure the topline metrics of member/customer loyalty, but we also examine the emotional and transactional attributes of a club’s offering. Our goal is to provide management with insights and strategies to drive enhanced profitability through the delivery of enriching and memorable member/customer experiences.
Standards Development and Implementation
One of the hallmarks of great organizations is having experiential and operational standards that serve as the infrastructure for how employees deliver on the brand’s value proposition and customer promise. Standards represent the expectations a business has for how it will deliver on its promise and how it will hold itself accountable to those expectations. We assist clubs and associations in developing experiential and operational standards and then putting in place the action steps necessary to execute on those standards.